---
title: Cawley Digital vs Insites
description: An honest comparison between Insites, the white-label audit platform built for agencies, and a studio that builds and runs the site itself.
canonical: https://cawleydigital.com/vs/insites
last-updated: 2026-08-24
---

# Cawley Digital vs Insites

> Markdown mirror of https://cawleydigital.com/vs/insites — an honest comparison.
> Contact: will@cawleydigital.com · +44 7546 894333 · Book: https://cal.com/cawleydigital/website-demo

## The short version

Insites is a white-label auditing platform. Agencies and resellers pay from $99 a month to run 100+-point checks on a business's website — SEO, speed, accessibility, now AI visibility — and present the results as a branded report that helps them sell the fix.

Cawley Digital is the fix. We build the fast site, do the local SEO, and ship the AI-readable layer the audit would flag as missing — shown to you live before you pay.

If you're an agency, Insites is a good tool. If you're a business owner, the report was never the product. The result is.

## At a glance

| | Cawley Digital | Insites |
|---|---|---|
| What it is | Builds & fixes websites | Audits & reports on websites |
| Sold to | Business owners | Agencies & resellers (white-label) |
| Cost | £997 one-off install · system £249/mo | From $99/mo (agency pricing) |
| What you receive | A live site + AI-visibility layer | A branded audit report |
| Free option | Free live mockup + free Score audit | Via an agency's sales process |
| AI visibility | Implemented on your site | Measured and reported |

## What Insites is genuinely good at

Insites is the category leader in white-label auditing for a reason: 100+ data points across SEO, performance, accessibility and — recently — AI visibility, wrapped in clean reports an agency can put its own brand on. Sales teams use it live on discovery calls. For agencies, it's a strong pre-sales engine used by hundreds of them worldwide.

## An audit is a diagnosis, not a cure

When a business owner receives a glossy 100-point audit, it's usually because an agency is using it to open a sales conversation. The report is real, the problems are usually real — and fixing them is the actual product being sold, at whatever that agency charges.

We'd rather show you the cure than the diagnosis. Instead of a PDF about your website's problems, we build the better version — a real, live site for your trade and town — and send you the link before you've paid anything. You can judge the fix itself, not a report about the fault.

## Want the audit anyway? Have it free

Our Score tool runs a live Google Lighthouse audit of your site — mobile speed, SEO, trust and accessibility — free, in about 20 seconds, no signup: https://cawleydigital.com/score

## Choose Insites if…

- You're an agency or reseller that needs branded audits at scale
- Your sales team presents audits live on discovery calls
- You want ongoing white-label reporting infrastructure

## Choose Cawley Digital if…

- You're a business owner who wants the problems fixed, not listed
- You'd rather judge a live rebuild of your site than a PDF about it
- You want the AI-visibility layer built, not benchmarked

## Fair questions

**Is Insites for business owners or agencies?** Agencies. Insites sells white-label auditing to agencies and resellers from $99/month (checked July 2026) — business owners usually encounter it as a branded report presented during a sales process.

**What does a website audit actually tell you?** Where your site is slow, hard for Google to read, insecure or invisible to AI engines. Useful — but a report doesn't change your rankings. Only the fixes do.

**How can I audit my site for free?** Run it through https://cawleydigital.com/score — Google Lighthouse live, ~20 seconds, no signup. If the grade stings, we'll build you the better version free so you can compare.

**What is AI visibility, and do I need it?** It's whether ChatGPT, Perplexity and Google's AI can read and cite your business when customers ask who to call. Audit tools measure it; we implement it — llms.txt, markdown mirrors and structured data ship as standard.

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Pricing note: Insites pricing quoted from insites.com public materials, July 2026: white-label audit platform for agencies and resellers, from $99/mo with reseller and enterprise tiers.

More comparisons: /vs/durable.md · /vs/gohighlevel.md · Full business summary: /llms.txt