UK studio · jobs systems for local business
The system that turns searches into phone calls.
Onboarding
Your site, built live — before you pay
Trades and local businesses we build websites for
Most local websites quietly lose customers.
The following is an illustration. “Joe’s Plumbing Services” is a fictional example used to contrast a dated website with one we build. It is not a Cawley Digital client, and the star rating, review count, testimonial and enquiry shown inside it are not real.
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One system. Four jobs.
Most businesses fight for attention. Meanwhile the work is already out there — people searching your trade in your town, asking AI who to call, ringing and getting no answer. The system just catches it.
The loop: someone searches, finds your site, calls. If the call is missed the system texts them back in seconds. The job books, a five-star review gets requested, your ranking climbs — and the next search finds you first.
Google reviews on autopilot
We automate your Google reviews. Every happy customer gets a well-timed request, so your rating and review count climb month after month — the first thing people check before they call anyone.
- Requests sent for you after every job
- AI-drafted replies you approve
- Your climb tracked in a monthly report
Missed calls, texted back
On the roof, under a car, mid-appointment — when you can't pick up, the system texts the caller back in seconds and holds the lead, so the next result on Google doesn't get the job instead.
- Texts back in seconds, any hour
- Captures the caller and the job
- Nothing for you to operate
Found inside AI answers
When someone asks ChatGPT or Google's AI “who’s the best plumber near me?”, AEO setup makes sure the answer is you, not the competitor down the road.
- Structured for AI answer engines
- Machine-readable contact + booking
- The edge most local rivals don’t have yet
A front door that sells while you work
The system needs a front door: a fast, beautiful website built to convert. Your customers find you, trust you in three seconds, and tap to call — right there on the phone where most of them already are.
- Designed around your enquiries
- Mobile-first, loads in under a second
- You see it live before you pay a penny
We do the risky bit first.
You don't gamble on a portfolio. You react to your actual site. The whole order of events — including the parts that are your job rather than ours.
See your front door first
Tell us your trade and town. We build a real, working version of your new website — the front door of the system — and send you the live link. No deposit, no contract, no risk.
We install the system behind it
Love it? We go live and wire in the engine: review requests, missed-call text-back, AI-search visibility, call tracking. You don't touch a thing.
It runs. You answer the phone.
Reviews climb, missed calls come back as booked jobs, and a monthly report shows exactly what the system earned you. Cancel any time — it has to keep proving itself.
Missed calls and empty review pages aren't neutral. They're costing you jobs.
- 98%
- of consumers use the internet to find a local business
- 0.05s
- is all it takes to form an opinion of your website
- 62%
- of calls to small businesses go unanswered
BrightLocal, Local Consumer Review Survey 2023 (98% used the internet to find a local business in 2022) · Lindgaard et al., Behaviour & Information Technology 25(2), 2006 (visual appeal judged in 50ms) · 411 Locals, 2016 — a 30-day study of 85 businesses, and the only source behind the 62% figure. The publisher blocks automated access to the 2006 paper, so it is cited in full above rather than left to a link.
Your numbers are your own. Let's improve them.
A note from the founder
“I'm not an agency with an office full of account managers. It's me, installing a system I'd be proud to put my own name on — and you see the front door before you owe me anything. If you don't love it, you walk away. Simple as that.”
Will Cawley
Founder · Cawley Digital
I take on 3 builds at a time, so yours gets my full attention. You work with me directly, not an account manager.
Free tool · The Cawley Score
Already have a site? See where it's losing you calls.
A real, live audit of your speed, SEO, trust and accessibility — the four things that decide whether a visitor becomes a customer. No signup. About 20 seconds.
Grade my website- Mobile speed
- SEO
- Trust & security
- Accessibility
No retainers you can't leave. No agency overhead.
Published UK agency pricing guides put a small-business retainer at £1,500–£3,500 a month, on a contract you can't escape. This is a monthly system — steady Google reviews, missed calls texted back, monthly reporting — with a one-off install, and you can cancel any time and keep the website. The same standard of work, without the office and account-manager fees baked into your bill.
Front Door
Just the website, cared for.
£997 one-off install
- 5-page front-door website
- Hosting, security & updates handled
- Tap-to-call + enquiry form
- No system — upgrade any time
The System
The whole point of the system.
£997 one-off install
- Everything in Front Door
- Google review requests on autopilot
- Missed-call text-back
- AI-search (AEO) + Google Business Profile
- Monthly report: calls, reviews, visits
Authority
For businesses that want to own their area.
£3,997 one-off install
- Everything in The System, fully bespoke design
- Ads-ready + reputation system
- Priority support
- Strategy calls
The honest answers.
That’s the whole point of how we work. We build a real, live version first so you can see exactly what you’re getting. You only pay once you love it.