About Cawley Digital

Cawley Digital is a sole trader established in the United Kingdom, trading from Dene House, Dene Lane, Farnham GU10 3PW. It is founder-led: Will Cawley builds the site, wires up the system and answers the phone. Clients work with him directly rather than through an account manager, which is possible because he runs 3 builds at a time instead of filling a pipeline.

We serve local businesses across the United Kingdom — plumbers, electricians, roofers, garages, dentists, salons, care homes, vets, builders. Not enterprise, not ecommerce platforms, not apps.

Most studios ask for a deposit and a signature before anyone has seen anything. We do it the other way round: we build a real, working version of the new website, send the live link, and you react to something concrete. Tweaks are part of it.

You pay once you love it. If you don't, you walk away and it costs you nothing. That is the whole risk model, and it is why the sites we've already built page exists — several of those went live before anyone asked us to make them.

The studio started in 2026 and has built 61 sites, every one of them live as this is written. Be careful how you read that number: most of those businesses are not clients. Each site was built first and shown to the owner afterwards, which is the same offer described above, done at scale.

A beautiful site that nobody operates is a brochure. The product is the loop behind it: someone searches, finds you, calls. If you miss the call the system texts them back in seconds. The job books, a review gets requested, your rating climbs — and the next search finds you first.

That is why there are four jobs and not one: Google reviews on autopilot, missed calls texted back, being found inside AI answers, and the website itself.

£997 to install, £249/mo to run it. The monthly is cancellable any time and you keep the website. Full detail on the pricing section.

Review gating.Routing happy customers to Google while quietly intercepting unhappy ones is against Google's policy and UK consumer law. Every customer gets the same request.

Invented numbers.We don't publish ratings, review counts or testimonials we can't evidence. The before/after slider on the homepage is a fictional illustration and is labelled as one.

Retainers you can't leave. Cancel the monthly whenever you like; the website is yours either way.

Run the Cawley Score on your current site — a real audit of speed, SEO, trust and accessibility in about twenty seconds, no signup and no email. Or read the honest comparisons against Durable, GoHighLevel and Insites, each of which says plainly what the other product does better.

When you're ready, get in touch.