An AI website assistant that cannot invent a price

• Answers questions about your business — services, area covered, where you are, how to reach you.
• Tells a visitor whether you are open right now, by checking the real UK time against your opening hours.
• Takes a name and a phone number and logs the enquiry, so the lead is held instead of lost.
• Takes a booking request — the day they want, with their details — straight into your diary as something to ring back about.
• Tells anyone with an emergency to stop typing and call you.

Every chatbot vendor promises the first list. This is the one that matters, because a chat widget that guesses is a liability wearing a helpful face.

It cannot invent a price. If you give us a price list, it may repeat a line from it word for word— and it must repeat the conditions with the figure, because “from £89” without “call-out extra out of hours” is a misquote and the conditions are the half a customer argues about. It may not price a job that is not on your list, add two jobs together, estimate a total, put a number on “POA”, or turn “from £89” into “£89”. Give us no prices and it simply says it cannot quote, and offers a callback.

It cannot confirm a booking. It has no view of your diary, so it is not allowed to tell anyone they are booked in — only that you will ring to agree the time.

It cannot promise a timeframe or that a job can be done. Anything quote-shaped beyond a listed price becomes “the owner will confirm — can I take your number?”

It cannot guess your hours. If your listed hours do not clearly cover the moment someone asks, it says it is not certain instead of picking an answer.

It cannot invent services, qualifications or facts. The business facts in front of it are the only facts it may state, and it declines anything that is not about your business.

A text box invites a visitor to volunteer a symptom, a condition or a medication. Nobody asked for it, but under UK GDPR that is special-category health data the moment it lands in an inbox — usually with no lawful basis and no one aware it is happening. A named treatment is often a prescription-only medicine as well, which drags a POM advertising problem onto the clinic's own paperwork.

So for aesthetics and injectables clinics the free text is not stored at all. Not filtered against a word list — a blocklist is always one phrasing behind — but dropped and replaced with a note saying to call them back. The name and the number are what a callback needs; the clinical conversation belongs in the consultation. It is not a setting anyone can forget to turn on.

One engine behind every client site, built on Anthropic's Claude. Your business's facts — services, hours, area, contact details, and your price list if you gave one — go into the assistant's instructions directly. No document upload, no training run, no per-client code to go stale, and nothing to maintain at your end.

Conversations are capped in length, and every rule above is enforced on our server rather than in the browser, so it holds whatever a visitor types.

From £49 a month, on top of whichever plan you are on. It is off unless you ask for it — it is a bolt-on, not something switched on quietly — and it comes off again whenever you like without touching the rest of the system.

Book a call and ask to see it running on a real site.

It earns its keep for a business that gets a lot of the same questions and misses calls doing the actual work. If your enquiries are few and complicated, the missed-call text-back in the standard plan will do more for you and costs nothing extra. We will say so rather than sell you this.